Media type: Book Title: Kommunikationspolitik : Bedeutung - Strategien - Instrumente Contains: Literaturverz. S. [1007] - 1054 Contributor: Bruhn, Manfred [Author] imprint: München: Vahlen, 1997 Published in: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften Extent: XXXIV, 1086 S.; graph. Darst; 25 cm Language: German ISBN: 3800620162 RVK notation: QP 630 : Allgemeines AP 14450 : Kommunikation, Werbung und Wirtschaft QP 600 : Allgemeines QP 345 : Informationswesen. Informationssysteme QP 830 : Allgemeines Keywords: Kommunikationspolitik > Unternehmen Origination: Footnote: Literaturverz. S. [1007] - 1054
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