Media type: Book Title: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research Contributor: Bearden, William O. [Author]; Netemeyer, Richard G. [Author] imprint: Thousand Oaks, Calif. [u.a.]: Sage Publ., 1999 Issue: 2. ed. Extent: XIV, 537 S.; 29 cm Language: English ISBN: 076191000X; 9780761910008 RVK notation: QP 611 : Marktforschung QP 600 : Allgemeines Keywords: Forschungsmethode > Marketingforschung Forschungsmethode > Verbraucherforschung Verbraucherverhalten Origination: Footnote: Literaturangaben
Departmental Library DrePunct Shelf-mark: QP 600 B368(2) Item ID: 10259566 Status: Verfügbarkeit bitte in Prof BWL Marketing erfragen.