Media type: Book Title: Marketing-Ästhetik : strategisches Management von Marken, Identity und Image Work titles: Marketing aesthetics <dt.> Schmitt, Bernd: Marketing aesthetics <dt.> Contributor: Schmitt, Bernd [Author]; Schmitt, Bernd [Author]; Simonson, Alex [Author] imprint: München; Düsseldorf: Econ, 1998 Extent: 416 S.; Ill., graph. Darst; 25 cm Language: German ISBN: 3430180236 RVK notation: QP 624 : Produkt- und Sortimentsgestaltung Keywords: Marketing > Ästhetik > Strategisches Management Markenpolitik Corporate Design Origination: Footnote:
Departmental Library DrePunct – open access area Shelf-mark: QP 624 S355 M3 Item ID: 10264187 Status: Loanable
Central Library – open access area Shelf-mark: AP 15040 S355 Item ID: 30371511 Status: To be used in the library, interlibrary loan possible