Media type: Book Title: The search for a method : focus groups and the development of mass communication research Contributor: Morrison, David E. [Author] imprint: Luton, Bedfordshire: Univ. of Luton Press, 1998 Extent: XV, 294 S; 24 cm Language: English ISBN: 1860205402 RVK notation: AP 12350 : Kommunikationsforschung Keywords: Massenkommunikationsforschung > Gruppenforschung > Medienforschung > Zielgruppe Origination: Footnote: Literaturverz. S. 275 - 290