• Media type: Book
  • Title: International marketing strategy : analysis, development and implementation
  • Contributor: Doole, Isobel [Author]; Lowe, Robin [Author]; Phillips, Chris [Author]
  • Published: London [u.a.]: International Thomson Business Press, 1998
  • Issue: Reprinted
  • Extent: XX, 508 S; graph. Darst
  • Language: English
  • ISBN: 1861522207
  • RVK notation: QP 680 : Internationales Marketing
  • Keywords: Internationales Marketing
  • Origination:
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  • Status: Loanable