Media type: Book Title: Winning on the marketing front : the corporate manager's game plan Contributor: Cohen, William A. [Author] Published: New York [u.a.]: Wiley, 1986 Published in: Wiley series on business strategy Extent: X, 381 S; graph. Darst Language: English ISBN: 0471819352 RVK notation: QP 600 : Allgemeines Keywords: Marketing > Unternehmensplanung > Strategische Planung Unternehmensplanung Origination: Footnote: "Sources of secondary research": p. 283-321
Departmental Library DrePunct – stack Shelf-mark: 0496 18911 001 Item ID: 30423189 Status: Loanable, place order > Ordering possible ‒ please log in Delivery expected: 1 - 2 days after order