Media type: Book Title: Product placement : die neue Kunst der geheimen Verführung Contributor: Auer, Manfred [Author]; Kalweit, Udo [Author]; Nüßler, Peter [Author] Published: Düsseldorf [u.a.]: ECON-Verl., 1988 Extent: 280 S.; Ill Language: German ISBN: 3430110785 RVK notation: QP 630 : Allgemeines QP 632 : Werbeträger. Werbemittel AP 17444 : Werbespot, Product placement Keywords: Product placement Product placement Origination: Footnote: Ausz. u.d.T.:Product placement Description: Manfred Auer/Udo Kalweit/Peter Nüßler: Product Placement. Die neue Kunst der geheimen Verführung. Econ Verlag, Düsseldorf/Wien/New York 1988, 280 Seiten, 49,80 DM
Departmental Library DrePunct – open access area Shelf-mark: QP 630 A917 Item ID: 10259766 Status: Loanable
Departmental Library DrePunct – open access area Shelf-mark: QP 630 A917 Item ID: 31045650 Status: Loanable