Media type: Book; Conference Proceedings; Bibliography Title: Strategic marketing and management Contributor: Thomas, Howard [Editor]; Gardner, David [Other] Published: Chichester [u.a.]: Wiley, 1985 Extent: X, 509 S.; Ill., graph. Darst Language: English ISBN: 0471904236 RVK notation: QP 600 : Allgemeines QP 612 : Absatzplanung und -kontrolle QP 620 : Allgemeines Keywords: Strategisches Management Marketing > Strategisches Management Marketing Marketing > Strategisches Management Marketing Unternehmensplanung > Strategische Planung Origination: Footnote: Literaturangaben
Departmental Library DrePunct – open access area Shelf-mark: QP 600 T457 Item ID: 30422539 Status: Loanable