Media type: Book Title: The IBM way : insights into the world's most successfull marketing organization Contributor: Rodgers, Buck [Author]; Shook, Robert L. [Other]; Rodgers, Francis G. [Other] Published: New York, NY [u.a.]: Harper & Row, 1986 Issue: 1. ed. Extent: XIV, 235 S. Language: English ISBN: 0060155221 RVK notation: QP 690 : Fallstudien Keywords: IBM > Marketing Origination: Footnote: Dt. Ausg u.d.T.: Rodgers: IBM
Departmental Library DrePunct – stack Shelf-mark: R2013 8 2672 Item ID: 30115546 Status: Loanable, place order > Ordering possible ‒ please log in Delivery expected: 1 - 2 days after order