• Media type: Book
  • Title: The future of the mass audience
  • Contains: Two theories of the communications revolution -- The logic of electronic integration -- The psychology of media use -- The fragmentation of the mass audience -- The political economy of the mass media -- The future of the mass audience.
  • Contributor: Neuman, W. Russell [Author]
  • Published: Cambridge [u.a.]: Cambridge University Press, 1991
  • Issue: 1. publ.
  • Extent: XIV, 202 S.; Ill., graph. Darst
  • Language: English
  • ISBN: 0521413478; 0521424046
  • RVK notation: AP 13500 : Allgemeines
  • Keywords: Massenmedien > Publikum > Psychologie
  • Origination:
  • Footnote: Includes bibliographical references (p. 179-193) and index

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  • Status: Loanable