Media type: Book Title: Handbuch Marketing-Controlling Contributor: Zerres, Michael P. [Editor] Published: Berlin; Heidelberg [u.a.]: Springer, 2000 Issue: 2., erw. Aufl. Extent: XXVIII, 628 S.; graph. Darst; 24 cm Language: German ISBN: 3540678131 RVK notation: QP 600 : Allgemeines QP 612 : Absatzplanung und -kontrolle QP 361 : Controlling Keywords: Marketing > Controlling Origination: Footnote: Enth. 33 Beitr Literaturangaben
Departmental Library DrePunct – open access area Shelf-mark: QP 612 Z58(2) Item ID: 10258650 Status: To be used in the library, interlibrary loan possible