Media type: Electronic Journal Title: Journal of targeting, measurement and analysis for marketing Published: London [u.a.]: Henry Stewart Publ., 2000-2012 Publication information: Nachgewiesen 9.2000 - 20.2012 Language: English ISSN: 1479-1862 Keywords: Marketing ; Marktforschung ; Konsumentenverhalten ; Werbewirkung ; Messung ; Zeitschrift Origination: Footnote: In SLUB collection: Business Source Complete: 2001-02-01 - 2011-06-01: 2001 - 2011 In further SLUB collection: