Media type: Book Title: Marketing 2.0 : strategies for closer customer relationships Work titles: Marketing 2.0 <engl.> Corbae, Gerald: Marketing 2.0 <engl.> Contributor: Corbae, Gerald [Author]; Jensen, Jacob B. [Author]; Schneider, Dirk [Author] imprint: Berlin; Heidelberg [u.a.]: Springer, 2003 Published in: Roland Berger Strategy Consultants - Academic network Extent: VI, 151 S; graph. Darst Language: English ISBN: 3540002855 RVK notation: QP 600 : Allgemeines QP 620 : Allgemeines Keywords: Marketing > Strategisches Management Origination: Footnote: Orig. publ. in German with the title: Dirk Schneider, Marketing 2.0., 2001
Departmental Library DrePunct – open access area Shelf-mark: QP 600 C789 Item ID: 31498874 Status: Loanable