Media type: Book Title: Strategic planning for public relations Contributor: Smith, Ronald D. [Author] imprint: Mahwah, NJ [u.a.]: Lawrence Erlbaum, 2005 Issue: 2. ed. Extent: XVII, 382 S; graph. Darst Language: English ISBN: 0805852395 RVK notation: AP 17420 : Öffentlichkeitsarbeit, Corporate Identity, Sponsoring Keywords: Öffentlichkeitsarbeit ; Strategisches Management ; Public relations ; Strategic planning ; Bibliographie enthalten ; Lehrbuch ; Glossar enthalten Origination: Footnote: Previous ed.: 2002