• Media type: Book
  • Title: Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
  • Contains: Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
  • Contributor: Kim, W. Chan [Author]; Mauborgne, Renée [Author]
  • imprint: Boston, Mass.: Harvard Business School Press, 2005
  • Extent: XV, 240 S.; graph. Darst; 25 cm
  • Language: English
  • ISBN: 1591396190; 9781591396192
  • RVK notation: QP 612 : Absatzplanung und -kontrolle
    QP 320 : Strategische Gesamtunternehmensführung
  • Keywords: Markterschließung
    Unternehmen > Kooperation > Marktergebnis
    Markterschließung
  • Origination:
  • Footnote: Includes bibliographical references (p. [223] - 229) and index
  • Description: Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy

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  • Shelf-mark: R2019 8 9117
  • Item ID: 34121797
  • Status: Loanable, place order
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