Media type: Book; Thesis Title: Kundenakquisition als Kernaufgabe im Marketing Contributor: Karg, Michael [Author] imprint: St. Gallen: Thexis, 2001 Extent: IX, 207 S; graph. Darst Language: German ISBN: 3908545706 RVK notation: QP 600 : Allgemeines QP 620 : Allgemeines Keywords: Marketingstrategie > Kundenbindung Origination: University thesis: St. Gallen, Univ., Diss., 2000 Footnote: Literaturverz. S. 175 - 198
Departmental Library DrePunct – open access area Shelf-mark: QP 600 K18 Item ID: 30576558 Status: Loanable