Media type: Book Title: Corporate reputation, the brand and the bottom line : powerful proven communication strategies for maximizing value Contributor: Haywood, Roger [Author] Corporation: Chartered Institute of Marketing imprint: London [u.a.]: Kogan Page, 2005 Issue: 3rd ed Extent: XVI, 320 S; 24cm Language: English ISBN: 0749444088 RVK notation: AP 17420 : Öffentlichkeitsarbeit, Corporate Identity, Sponsoring Keywords: Image > Unternehmen Öffentlichkeitsarbeit > Unternehmen Origination: Footnote: Previous ed.: published as Manage your reputation. London: McGraw-Hill, 1994