• Media type: Book
  • Title: Grundlagen des Marketing
  • Work titles: Principles of marketing <dt.>
  • Contains: Literaturangaben
  • Contributor: Kotler, Philip [Other]; Armstrong, Gary [Other]; Saunders, John A. [Other]; Wong, Veronica [Other]; Walther, Werner [Other]
  • imprint: München: Pearson Studium, 2004
  • Published in: wi - Wirtschaft ; Marketing
  • Issue: 3., überarb. Aufl. , [Nachdr.]
  • Extent: 1198 S; Ill., graph. Darst; 24 cm
  • Language: German
  • ISBN: 3827370248
  • RVK notation: QP 600 : Allgemeines
  • Keywords: Marketing
    Marketing
  • Origination:
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