• Media type: Book
  • Title: A framework for marketing management
  • Contributor: Kotler, Philip [Author]; Keller, Kevin Lane [Author]
  • Published: Upper Saddle, NJ: Pearson/Prentice Hall, 2007
  • Issue: 3. ed.
  • Extent: XXII, 360 S; graph. Darst
  • Language: English
  • ISBN: 0131452584
  • RVK notation: QP 600 : Allgemeines
  • Keywords: Marketingmanagement
  • Origination:
  • Footnote: Includes bibliographical references, glossary and index
  • Description: ETP Library 2006

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  • Status: Loanable