Media type: Book Title: B2B brand management : with 7 tables Contributor: Kotler, Philip [Author]; Pförtsch, Waldemar A. [Author]; Michi, Ines [Other] imprint: Berlin; Heidelberg [u.a.]: Springer, 2006 Extent: XVI, 357 S.; IIl., graph. Darst; 24 cm Language: English ISBN: 3540253602; 9783540253600 Publisher, production or purchase order numbers: Sonstige Nummer: 11408604 RVK notation: QP 624 : Produkt- und Sortimentsgestaltung QP 530 : Beschaffung und Lagerhaltung Keywords: Markenpolitik > Industrieprodukt > Business-to-Business-Marketing Origination: Footnote: Literaturverz. S. [331] - 342
Departmental Library DrePunct – open access area Shelf-mark: QP 624 K87 Item ID: 31425988 Status: Loanable