• Media type: Book; Bibliography
  • Title: Marketing research
  • Contributor: Aaker, David A. [Author]; Day, George S. [Author]; Kumar, V. [Other]
  • imprint: Hoboken, NJ: Wiley, 2007
  • Issue: 9. ed.
  • Extent: XVII, 774 S.; graph. Darst; 27 cm
  • Language: English
  • ISBN: 0470050764; 9780470050767
  • RVK notation: QP 611 : Marktforschung
  • Keywords: Marketingforschung
    Marketingforschung
  • Origination:
  • Footnote: Includes bibliographical references and index

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  • Status: Loanable
  • Status: Loanable
  • Status: Loanable