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Media type:
Book
Title:
Join the conversation
:
how to engage marketing-weary consumers with the power of community, dialogue, and partnership
Contains:
Talking "at" vs. talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation "I" -- The rise of the prosumer -- The new consumerism -- The 6 C's; 3 phases of conversation -- The content-conversation relationship -- What your future holds for conversation? -- Why are you so afraid of conversation? -- The 10 tenets of good conversation -- The 5 ways you can "join the conversation" -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation actually work? -- Do you speak conversation? Take the test