• Media type: Book; Thesis
  • Title: Strategic decisions on electronic business-to-business markets
  • Contributor: Sülzle, Kai [Author]
  • imprint: München: ifo Inst. f. Wirtschaftsforschung, 2007
  • Published in: Ifo-Institut für Wirtschaftsforschung: Ifo-Beiträge zur Wirtschaftsforschung ; 27
  • Extent: XII, 126 S.; graph. Darst; 210 mm x 150 mm
  • Language: English
  • ISBN: 9783885124634; 3885124637
  • RVK notation: QP 621 : Absatzmethoden
    QP 650 : Datenverarbeitung im Marketing
  • Keywords: Electronic Commerce > Business-to-Business-Marketing
    Electronic Commerce > Business-to-Business-Marketing
  • Origination:
  • University thesis: Zugl.: Dresden, Techn. Univ., Fak. Wirtschaftwiss., Diss., 2007
  • Footnote: Literaturverz. S.117-126
  • Description: The subject of this study is the theoretical analysis of strategic decisions of firms interacting on electronic business-to-business markets. The methodological approach is threefold. The chapter on technology adoption provides a model to analyze the firms' timing decision to innovate and adopt an electronic business technology, such as for example collaborative product development tools. The chapter on stable and efficient networks deals with a model on electronic business network formation among heterogeneous firms in order to find an explanation for the firms' recent reluctance to initiate or even participate in electronic markets. The chapter on electronic marketplaces takes a view on competitive impacts of different ownership structures of business-to-business marketplaces. The task is to reflect the observable decline of independent intermediaries together with the advent of collaborative platforms provided by industry consortia.

    The subject of this study is the theoretical analysis of strategic decisions of firms interacting on electronic business-to-business markets. The methodological approach is threefold. The chapter on technology adoption provides a model to analyze the firms' timing decision to innovate and adopt an electronic business technology, such as for example collaborative product development tools. The chapter on stable and efficient networks deals with a model on electronic business network formation among heterogeneous firms in order to find an explanation for the firms' recent reluctance to initiate or even participate in electronic markets. The chapter on electronic marketplaces takes a view on competitive impacts of different ownership structures of business-to-business marketplaces. The task is to reflect the observable decline of independent intermediaries together with the advent of collaborative platforms provided by industry consortia.

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  • Status: Loanable
  • Shelf-mark: 2007 8 051948
  • Item ID: 30947801
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