You can manage bookmarks using lists, please log in to your user account for this.
Media type:
Book
Title:
Multichannel marketing
:
metrics and methods for on and offline success
Contains:
With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand advertiser's take on multichannel analytics -- Measure lift between online and offline -- Measure 1:1 interactions between online and offline -- Measure multi-touch conversions -- Attract and acquire -- Engage and convert -- Grow lifetime value