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Calder, Bobby J. [Other] ; J. L. Kellogg Graduate School of Management

Kellogg on advertising & media : the Kellogg School of Management

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  • Media type: Book
  • Title: Kellogg on advertising & media : the Kellogg School of Management
  • Contributor: Calder, Bobby J. [Other]
  • Corporation: J. L. Kellogg Graduate School of Management
  • imprint: Hoboken, N.J: John Wiley & Sons, c2008
  • Extent: XI, 292 S.; Ill., graph. Darst; 24 cm
  • Language: English
  • ISBN: 9780470119860
  • RVK notation: QP 633 : Werbeplanung
  • Keywords: Mediaplanung > Werbestrategie
  • Origination:
  • Footnote: Enth. 13 Beitr
    Includes bibliographical references (p. 281) and index

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Departmental Library DrePunct – open access area

  • Status: Loanable