Media type: Book Title: Value-based marketing : marketing strategies for corporate growth and shareholder value Contributor: Doyle, Peter [Author] imprint: Chichester [u.a.]: Wiley, 2008 Issue: 2. ed., [updated and expanded] Extent: XII, 367 S.; graph. Darst Language: English ISBN: 9780470773147; 0470773146 RVK notation: QP 600 : Allgemeines Keywords: Shareholder-Value-Analyse > Marketing Origination: Footnote: Previous ed.: 2000
Departmental Library DrePunct – open access area Shelf-mark: QP 600 D754 V2 Item ID: 31991746 Status: Loanable