Media type: Book Title: The marketing of technology intensive products and services : driving innovations for non-marketers Contributor: Corsi, Patrick [Author]; Dulieu, Mike [Author] imprint: London: ISTE [u.a.], 2008 Extent: XXV, 230 S.; graph. Darst; 25cm Language: English ISBN: 9781848211049 RVK notation: QP 600 : Allgemeines Keywords: Spitzentechnologie > Marketing Origination: Footnote: Includes bibliographical references (p. [225]-227) and index
Departmental Library DrePunct – open access area Shelf-mark: QP 600 C826 M3 Item ID: 32094615 Status: Loanable