Media type: Book Title: Marketing planning by design : systematic planning for successful marketing strategy Contributor: Strauß, Ralf E. [Author]; Strauss, Ralf [Author] imprint: Chichester [u.a.]: Wiley, 2008 Extent: XVIII, 350 S.; Ill., graph. Darst Language: English ISBN: 0470721677; 9780470721674 RVK notation: QP 612 : Absatzplanung und -kontrolle Keywords: Unternehmensplanung > Strategische Planung Origination: Footnote: Includes bibliographical references and index
Departmental Library DrePunct – open access area Shelf-mark: QP 612 S912 M3 Item ID: 32094619 Status: Loanable