• Media type: Book; Thesis
  • Title: Mobile support in customer loyalty management : an architectural framework
  • Contributor: Zeidler, Christian [Author]
  • imprint: Wiesbaden: Gabler, 2009
  • Published in: Gabler Edition Wissenschaft ; Mobile Computing
    Gabler Edition Wissenschaft
  • Issue: 1. ed.
  • Extent: XVI, 239 S.; Ill., graph. Darst; 210 mm x 148 mm
  • Language: English
  • ISBN: 9783834914361
  • RVK notation: QH 500 : Wirtschaftsinformatik. Datenverarbeitung. Allgemeines
  • Keywords: Mobile Telekommunikation > Kundenbindung > Kundenmanagement
  • Origination:
  • University thesis: Zugl.: Graz, Karl Franzens Univ., Diss., 2008
  • Footnote:

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  • Status: Loanable