Media type: Book; Thesis Title: Trust as the key to loyalty in business-to-consumer exchanges : trust building measures in the banking industry Contributor: Ebert, Tara [Author] imprint: Wiesbaden: Gabler, 2009 Published in: Gabler Edition Wissenschaft Issue: 1. ed. Extent: XVIII, 198 S.; graph. Darst; 210 mm x 148 mm Language: English ISBN: 9783834916228 RVK notation: QK 300 : Allgemeines QP 621 : Absatzmethoden Keywords: Bank > Vertrauen > Business-to-Consumer Origination: University thesis: Zugl.: München, Ludwig-Maximilians-Univ., Diss., 2009 Footnote:
Departmental Library DrePunct – open access area Shelf-mark: QK 300 E16 Item ID: 32554411 Status: Loanable