• Media type: Book
  • Title: Beating the commodity trap : how to maximize your competitive position and increase your pricing power
  • Contains: The three commodity traps : from diamonds to glass -- The deterioration trap : how to use market power to beat the low-end competitors -- The proliferation trap : how to manage multiple threats to your competitive position -- The escalation trap : how to manage escalating competition while prices fall -- The diamond in the rough : how to keep finding your best competitive position as market dynamics change.
  • Contributor: D'Aveni, Richard A. [Author]
  • imprint: Boston, Mass.: Harvard Business Press, c 2010
  • Extent: XIV, 194 S.; graph. Darst; 24 cm
  • Language: English
  • ISBN: 9781422103159; 1422103153
  • RVK notation: QP 622 : Betriebliche Preispolitik
    QR 300 : Allgemeines
  • Keywords: Konsumgut > Strategisches Management > Preispolitik
    Konsumgut > Wettbewerbsstrategie
  • Origination:
  • Footnote: Formerly CIP Uk. - Includes bibliographical references and index. - The three commodity traps : from diamonds to glass -- The deterioration trap : how to manage market power to beat low-end competitors -- The proliferation trap : how to manage multiple threats to your competitive position -- The escalation trap : how to manage the escalating momentum of one-upmanship -- The diamond in the rough : how to keep finding your best competitive position

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  • Status: Loanable