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Media type:
Book
Title:
Beating the commodity trap
:
how to maximize your competitive position and increase your pricing power
Contains:
The three commodity traps : from diamonds to glass -- The deterioration trap : how to use market power to beat the low-end competitors -- The proliferation trap : how to manage multiple threats to your competitive position -- The escalation trap : how to manage escalating competition while prices fall -- The diamond in the rough : how to keep finding your best competitive position as market dynamics change.
Footnote:
Formerly CIP Uk. - Includes bibliographical references and index. - The three commodity traps : from diamonds to glass -- The deterioration trap : how to manage market power to beat low-end competitors -- The proliferation trap : how to manage multiple threats to your competitive position -- The escalation trap : how to manage the escalating momentum of one-upmanship -- The diamond in the rough : how to keep finding your best competitive position