• Media type: Book
  • Title: Industriegütermarketing
  • Contributor: Backhaus, Klaus [Author]; Voeth, Markus [Author]
  • Published: München: Vahlen, 2010
  • Published in: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
  • Issue: 9., überarb. Aufl.
  • Extent: XXII, 683 S.; Ill., graph. Darst
  • Language: German
  • ISBN: 9783800636952
  • RVK notation: QP 621 : Absatzmethoden
    QP 600 : Allgemeines
  • Keywords: Investitionsgütermarketing
  • Origination:
  • Footnote: Literaturverz. S. [611] - 672
  • Description: Für Studierende des Marketings sowie Praktiker

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  • Status: To be used in the library, no dispatch by interlibrary loan; delivery of photocopies possible