Media type: Book Title: Towards effective place brand management : branding European cities and regions Contributor: Ashworth, Gregory J. [Hrsg.]; Kavaratzis, Mihalis [Other] imprint: Cheltenham [u.a.]: Elgar, 2010 Extent: XIV, 279 S.; Ill., graph. Darst., Kt; 24 cm Language: English ISBN: 9781848442429; 1848442424 RVK notation: RB 10609 : Teilgebiete und Einzelfragen RC 10627 : Städte RC 10783 : Erholungs- und Fremdenverkehr Keywords: Geografischer Raum > Image > Identität > Marketing > Europa Origination: Footnote: Formerly CIP Uk. - Includes bibliographical references and index
Departmental Library DrePunct – stack Shelf-mark: R2015 8 10682 Item ID: 32896167 Status: Loanable, place order > Ordering possible ‒ please log in