Media type: Book; Thesis Title: Innengerichtetes, identitätsbasiertes Markenmanagement in Call Centern Contributor: König, Verena [Author]; Burmann, Christoph [Other] imprint: Wiesbaden: Gabler, 2010 Published in: Gabler Research ; Innovatives Markenmanagement Innovatives Markenmanagement Issue: 1. Aufl. Extent: XXIV, 231 S.; graph. Darst; 210 mm x 148 mm Language: German ISBN: 9783834921819 RVK notation: QP 621 : Absatzmethoden QP 624 : Produkt- und Sortimentsgestaltung Keywords: Callcenter > Markenpolitik > Internes Marketing > Mitarbeiter > Commitment Origination: University thesis: Zugl.: Bremen, Univ., Diss., 2009 Footnote:
Departmental Library DrePunct – open access area Shelf-mark: QP 624 K78 Item ID: 32987604 Status: Loanable