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Media type:
Book
Title:
Funding journalism in the digital age
:
business models, strategies, issues and trends
Contains:
Introduction -- Context : the challenges of paying for journalism -- A history of current revenue models -- Business models past and present -- Sponsorship, where wealthy groups pay for journalism -- Can we re-unite content with payments through micro-payments? -- Partnerships between the audience and mainstream media -- Family trusts provide an aegis for media houses -- Narrowing the focus on niche and passion content -- Partnerships pave the way for opportunities -- Microeconomic concepts : creating a framework for new business models -- E-commerce and engagement : converting users to customers -- The need for innovation at media houses -- Digital deliverance? electronic paper and e-readers -- Some possible futures.