Media type: Book Title: Return on engagement : content, strategy, and design techniques for digital marketing Contributor: Frick, Tim [Author] Published: Burlington, Mass.: Focal Press, c 2010 Extent: XVII, 319 S.; Ill., graph. Darst., Kt; 24 cm Language: English ISBN: 9780240812830; 0240812832 RVK notation: QP 650 : Datenverarbeitung im Marketing Keywords: Online-Marketing ; Web 2.0-Technologien ; Website ; Werbewirkung ; Internet marketing ; Social media Marketing ; Strategic planning ; Online-Werbung ; Social Software ; Homepage ; Web site development Origination: Footnote:
Departmental Library DrePunct – open access area Shelf-mark: QP 650 F897 Item ID: 32984009 Status: Loanable