Media type: Book Title: A concise guide to market research : the process, data, and methods using IBM SPSS statistics Contributor: Mooi, Erik A. [Author]; Sarstedt, Marko [Author] imprint: Berlin; Heidelberg [u.a.]: Springer, 2011 Extent: XX, 307 S.; Ill., graph. Darst; 24 cm Language: English ISBN: 9783642125409 Publisher, production or purchase order numbers: Sonstige Nummer: 80012501 RVK notation: QP 611 : Marktforschung Keywords: Marktforschung > Statistik > SPSS Marktforschung > IBM SPSS Statistics 19 Marktforschung > Deskriptive Statistik > Regressionsanalyse > Multivariate Analyse Origination: Footnote:
Departmental Library DrePunct Shelf-mark: QP 611 M817 Item ID: 32945897 Status: Verfügbarkeit bitte in Prof BWL Betriebliches Rechnungswesen Controlling erfragen.