Media type: E-Book; Thesis Title: Breaking mould on copycats : what makes product imitation strategies successful? Contributor: Horen, Femke van [Author] imprint: Tilburg: Tilburg Univ., 2010 Published in: Center for Economic Research: Dissertation Series CentER ; 260 Extent: Online-Ressource (173 S.); Ill., graph. Darst Language: English ISBN: 9789056682606 Identifier: Keywords: Imitationsstrategie ; Innovation ; Marktgröße ; Markenführung ; Experiment ; Graue Literatur ; Hochschulschrift Origination: University thesis: Zugl.: Tilburg, Univ., Diss., 2010 Footnote: Systemvoraussetzungen: Acrobat Reader Access State: Open Access