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Media type:
Book;
Illustrated Book
Title:
Helvetica and the New York City subway system
:
the true (maybe) story
Contains:
Introduction -- The labyrinth -- Bringing order out of chaos -- Transportation signage systems in the 1960s -- The New York City Transit Authority and Unimark International -- The myth of the Helvetica juggernaut -- Standard, Helvetica, and the New York City subway system -- The fate of the Unimark system -- Helvetica infiltrates the New York City subway system -- Helvetica triumphant : the subway system today -- Chronology.