Media type: Book Title: Sensory Branding : Grundlagen multisensualer Markenführung Contributor: Steiner, Paul [Author] imprint: Wiesbaden: Gabler, 2011 Published in: Gabler Research Issue: 1. Aufl. Extent: XXVIII, 417 S.; Ill., graph. Darst; 21 cm Language: German ISBN: 3834927880; 9783834927880 RVK notation: QP 624 : Produkt- und Sortimentsgestaltung Keywords: Markenpolitik > Wahrnehmung Origination: Footnote: Literaturverz. [267]-328
Departmental Library DrePunct – open access area Shelf-mark: QP 624 S822 S4 Item ID: 32996034 Status: Loanable