Media type: Book Title: Space race : an inside view of the future of communications planning Contributor: Taylor, Jim [Author] imprint: Chichester [u.a.]: Wiley, 2006 Issue: Reprinted Extent: XXVIII, 293 S; Ill., graph. Darst; 24 cm Language: English ISBN: 0470094516; 9780470094518 RVK notation: AP 14450 : Kommunikation, Werbung und Wirtschaft Keywords: Kommunikation > Marketing Werbung Origination: Footnote: Literaturverz. S. 267 - 269