• Media type: Book
  • Title: The wide lens : a new strategy for innovation
  • Contributor: Adner, Ron [Author]
  • imprint: New York, NY [u.a.]: Portfolio/Penguin, 2012
  • Extent: 278 S.; graph. Darst
  • Language: English
  • ISBN: 9781591844600
  • RVK notation: QP 210 : Allgemeines
  • Keywords: Technische Innovation > Innovationsmanagement > Neues Produkt
    Innovation
  • Origination:
  • Footnote:
  • Description: Argues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success

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  • Shelf-mark: R2019 8 8646
  • Item ID: 32942106
  • Status: Loanable, place order
Delivery expected: 1 - 2 days after order