Media type: Book; Illustrated Book Title: Brand-driven innovation : strategies for development and design Contributor: Roscam-Abbing, Erik [Author] imprint: Lausanne [u.a.]: AVA Academia, 2010 Published in: Required reading range Extent: 208 S.; Ill., graph. Darst; 30 cm Language: English ISBN: 9782940411283; 294041128X RVK notation: AP 14450 : Kommunikation, Werbung und Wirtschaft Keywords: Kommunikationsdesign > Gebrauchsgrafik > Marketing Origination: Footnote: