Media type: Book Title: Marktforschung : ein einführendes Lehr- und Übungsbuch Contributor: Olbrich, Rainer [Author]; Battenfeld, Dirk [Author]; Buhr, Carl-Christian [Author] imprint: Berlin; Heidelberg: Springer Gabler, 2012 Published in: Springer-Lehrbuch Extent: XV, 341 S.; Ill., graph. Darst Language: German ISBN: 3642243444; 9783642243448 Publisher, production or purchase order numbers: Sonstige Nummer: 80112174 RVK notation: QP 611 : Marktforschung Keywords: Marktforschung Origination: Footnote: Literaturverz. S. [313] - 322
Departmental Library DrePunct – open access area Shelf-mark: QP 611 O43 Item ID: 32943677 Status: Loanable