Media type: Book Title: Winning at new products : accelerating the process from idea to launch Contributor: Cooper, Robert G. [Author] imprint: Cambridge, Mass.: Perseus Pub., 2001 Issue: 3. ed., 1. print. Extent: XIII, 425 S.; graph. Darst; 24 cm Language: English ISBN: 0738204633 RVK notation: QP 624 : Produkt- und Sortimentsgestaltung Keywords: Produktinnovation Origination: Footnote: Includes bibliographical references (p. 399-411) and index
Departmental Library DrePunct – open access area Shelf-mark: QP 624 C778 W7(3) Item ID: 32988880 Status: Loanable