• Media type: Book
  • Title: Operatives Marketing : zielgerichteter Einsatz des Marketing-Instrumentariums
  • Contributor: Schneider, Willy [Author]
  • Published: München: Oldenbourg, 2013
  • Extent: XI, 465 S; Ill., graph. Darst; 24 cm
  • Language: German
  • ISBN: 3486733117; 9783486733112
  • RVK notation: QP 600 : Allgemeines
  • Keywords: Marketingkonzept
  • Origination:
  • Footnote: Literatur- und URL-Verz. S. [437] - 454

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  • Status: Loanable
  • Status: Loanable