Media type: Book Title: Positioning theory and strategic communication : a new approach to public relations research and practice Contributor: James, Melanie [Author] imprint: London; New York: Routledge, 2014 Published in: Routledge new directions in public relations and communication research Issue: 1. publ. Extent: XIV, 228 S. Language: English; German ISBN: 9780415532631 RVK notation: AP 17420 : Öffentlichkeitsarbeit, Corporate Identity, Sponsoring Keywords: Öffentlichkeitsarbeit > Strategie > Kommunikation Origination: Footnote: Includes bibliographical references and index