Media type: Electronic Journal Title: Expert journal of marketing Published: Sibiu: Sprint Investify, 2013- Publication information: 1.2013 - Language: English ISSN: 2344-6773 Identifier: Keywords: Marketing ; Marketingtheorie ; Marketingmanagement ; Marktforschung ; Zeitschrift Origination: Footnote: Access State: Open Access Rights information: Attribution (CC BY)
Ranaweera, Achini Tharaka [Author]; Wasala, Kamal [Author] Color matters the impact of logo color on consumer perceived eco-friendliness Achini Tharaka Ranaweera and Kamal Wasala 2020
Qutieshat, Abubaker [Author]; Aouididi, Rayhana [Author] Carbonated beverage consumption among UK university students Abubaker Qutieshat and Rayhana Aouididi 2020
Tlapana, Tshepo [Author] Customer service at independent retail food chains in Kwazulu-Natal Tshepo Tlapana 2020
Dlamini, Sebenzile [Author]; Barnard, Brian [Author] Entrepreneurship, innovation, and value creation customer benefits entrepreneurs and innovators build into new products Sebenzile Dlamini and Brian Barnard 2020
Sturm, Hieronymus [Author] Literature review development of a model to promote and measure inspiration in online shops Hieronymus Sturm 2020
Benabdelouahed, Redouane [Author]; Dakouan, Chouaib [Author] The use of artificial intelligence in social media opportunities and perspectives Redouane Benabdelouahed and Chouaib Dakouan 2020
Menoe, Dithebe [Author]; Barnard, Brian [Author] Online shopping motivation, loyalty and process Dithebe Menoe and Brian Barnard 2020
Morikawa, Miyuki [Author] Not reviewing the movie but reviewing other reviews effective online movie reviews in Japan, a country with high uncertainty-avoidance behavior Miyuki Morikawa 2020
Lutur, Nellyn [Author]; Santoso, Singgih [Author] Relationships between social media promotion, attention, interest, search, action, and share of tourists in Kei Island Nellyn Lutur and Singgih Santoso 2020
Vinerean, Simona [Author] Understanding consumers' online shopping behavior during the Covid-19 pandemic empirical research Simona Vinerean 2020
Naser Alsaid, Khaloud [Author]; Ben Amor, Nour El Houda [Author] Experiential marketing impact on experiential value and customer satisfaction case of Winter Wonderland amusement park in Saudi Arabia Khaloud Naser Alsaid and Nour El Houda Ben Amor 2020
Dakouan, Chouaib [Author]; Benabdelouahed, Redouane [Author]; Anabir, Hajar [Author] Inbound marketing vs. outbound marketing independent or complementary strategies Chouaib Dakouan, Redouane Benabdelouahed, and Hajar Anabir 2019
Tzioras, Nikolaos [Author] Policies and proposals of primary importance for a sustainable tourism development and a competitive Greek tourist product Nikolaos Tzioras 2019
Chan, Syafruddin [Author]; Aprilia, Cut [Author]; Zainul, Zaida Rizqi [Author] Indonesian marine tourism developing a favorable tourism destination to attract international sailing boats Syafruddin Chan, Cut Aprilia and Zaida Rizqi Zainul 2019
Sadiartha, Anak Agung Ngurah Gede [Author]; Darmiyanti, Ni Luh [Author] The role of corporate image in mediating the effect of service quality on buying decision for a retail outlet in Bali Anak Agung Ngurah Gede Sadiartha and Ni Luh Darmiyanti 2019
Zhu, Guoan [Author]; Gao, Xue [Author] The digital sales transformation featured by precise retail marketing strategy Guoan Zhu and Xue Gao 2019
Alhudaithy, Abdullatif I. R. [Author] The impact of supermarkets' mobile application on Saudi customer's behavior during the buying decision process Abdullatif I.R. Alhudaithy 2019
Vinerean, Simona [Author]; Opreana, Alin [Author] Social media marketing efforts of luxury brands on Instagram Simona Vinerean and Alin Opreana 2019
Belkadi, Ezzohra [Author] The adoption of residents of the city brand a case study of Casablanca City Ezzohra Belkadi 2019
Yanes-Molina, Ana Paola [Author]; Jaime-Meuly, Rosalina [Author]; Andrade-Bustamante, Gabriela [Author]; Lucero-Flores, Tania Irasema [Author]; Martínez-Ruíz, Francisco Eleazar [Author] Microgreens - an alternative of horticultural production and market Ana Paola Yanes-Molina, Rosalina Jaime-Meuly, Gabriela Andrade-Bustamante, Tania Irasema Lucero-Flores, and Francisco Eleazar Martínez-Ruíz 2019
Wallace, Dylan [Author]; Barnard, Brian [Author] Perceptions of entrepreneurs and innovators regarding radical innovation fundamentals, requirements, and method Dylan Wallace and Brian Barnard 2019
Rachmana Putra, Aulia [Author]; Musnadi, Said [Author]; Chan, Syafruddin [Author] Analysis of behavioral intention to use a community-based information system in the City of Banda Aceh, Indonesia Aulia Rachmana Putra, Said Musnadi and Syafruddin Chan 2019
Khalufi, Nasser [Author]; Khairul Anuar Mohammad Shah [Author]; Iqbal, Qaisar [Author] Effectiveness of mobile marketing on the customer's experience in Kingdom of Saudi Arabia a social media perspective Nasser Khalufi, Khairul Anuar Mohammad Shah and Qaisar Iqbal 2019
Chan, Syafruddin [Author]; Tabrani, Mirza [Author]; Fitri, Fauziah Aida [Author] Maintaining the quality of Tuna of Aceh for the Japanese export market Syafruddin Chan, Mirza Tabrani and Fauziah Aida Fitri 2019
Wuisan, Yesita Windi [Author]; Murwani, Fulgentius Danardana [Author]; Suharto, S. M. [Author] Export competitiveness of Minahasa Cultural House production in North Sulawesi Yesita Windi Wuisan, Fulgentius Danardana Murwani and Suharto S.M 2018
Hamid Saleh, Mahmoud Abdel [Author]; Alhidari, Abdullah Mohammed [Author]; Al-Mansour, Abdulrahman [Author]; Al-Khudhair, AbdulElah [Author] Health awareness and price sensitivity as predictors of consumers' purchase attitude towards soft drinks Mahmoud Abdel Hamid Saleh, Abdullah Mohammed Alhidari, Abdulrahman Al-Mansour and AbdulElah Al-Khudhair 2018
Santoso, Singgih [Author]; Oetomo, Budi Sutedjo Dharma [Author] Influence of motivation and self-efficacy on entrepreneurial intention to run a business Singgih Santoso and Budi Sutedjo Dharma Oetomo 2018
Știr, Mihaela [Author] Product quality evaluation in physical stores versus online stores Mihaela Știr 2018
Heryanto [Author]; Ramadhoni, Evo [Author] Marketing strategy for rahn products and transactions at an Indonesian Bank Heryanto and Evo Ramadhoni 2018
Murphy, Daniel [Author] The seal of approval introducing the third-party seal model Daniel Murphy 2018
Alhidari, Abdullah Mohammed [Author]; Alkadhi, Omar H. [Author] Keep them in how to drive dental consumers' loyalty in the modern era? Abdullah M. Alhidari and Omar H. Alkadhi 2018
Radiman [Author]; Gunawan, Ade [Author]; Sri Fitri Wahyuni [Author]; Jufrizen [Author] The effect of marketing mix, service quality, Islamic values and institutional image on students' satisfaction and loyalty Radiman, Ade Gunawan, Sri Fitri Wahyuni and Jufrizen 2018
Tzioras, Nikolaos [Author] The Internet as an important tool in the tourism industry and its use in customer service Nikolaos Tzioras 2018
Tzioras, Nikolaos [Author] The role of environmental management in tourism marketing development as a means of destination promotion Nikolaos Tzioras 2018
Asni, Kurnia [Author]; Nasir [Author]; Yunus, Mukhlis [Author]; Nurdasila [Author] Service quality of internet banking from an Indonesian perspective Kurnia Asni, Nasir, Mukhlis Yunus and Nurdasila 2018