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Media type:
E-Book
Title:
Handbook of research on strategic retailing of private label products in a recovering economy
Other titles:
Umschlagtitel: Strategic retailing of private label products in a recovering economy
Contains:
Private label management: insights and research directions / Sebastian Molinillo [and 4 others] -- Reviewing the role of store brands in the global retail industry / Kijpokin Kasemsap -- Attitude toward private label brands: a model for the Spanish fast-moving consumer goods market / Mónica Gómez-Suárez, María Pilar Martínez-Ruiz -- Private labels in Chile: influential factors in the purchase intention / Mónica Gómez-Suárez, Galo Paiva, Berta Schnettler -- Private labels at the service of retailers' image and competitive positioning: the case of Tesco / María Pilar Martínez-Ruiz [and 3 others] -- Spanish food private labels: in search of a differential positioning / Rafael Marañón, María Puelles Gallo -- Brand equity of store brands and its effect on customer value: Spanish consumer goods retail sector / Natalia Rubio, Nieves Villaseñor, Maria Jesús Yague -- Choice of national brand vs. private label "me-too" new products in a multicultural context: understanding consumer innovativeness / Mónica Gómez-Suárez, Carmen Abril -- Does packaging matter?: private labels' dress codes and consumer choice / Rita Coelho do Vale, Pedro Verga Matos -- Managing in-store stimuli for different private label tiers / Álvaro Garrido-Morgado, Óscar González-Benito, Mercedes Martos-Partal -- Assortment size and PL penetration in grocery retailers' portfolios during economic crisis: empirical evidence from Spain / José Luis Ruiz-Real, Juan Carlos Gázquez-Abad, Francisco J. Martínez-López --
Private label sales through catalogs with augmented reality / Gerardo Reyes Ruiz, Samuel Olmos Peña, Marisol Hernández Hernández -- Premium and value-added private labels: the case of private labels in sustainable FMCG markets / Victoria Labajo -- The impact of consumer values and perceived corporate social responsibility on the attitude towards genetically modified food: implications for private branding strategies / Giovanni Pino, Juan José Blázquez-Resino -- The role of private labels in the organic food market / Miguel Llorens, Sonia Carcelén -- Fair trade and innovation in the shopping channel: NGOs' private label strategies as a retailer of fair trade products / Carme Moreno-Gavara, Ana Isabel Jimenez-Zarco -- Importance and role of retail brands in a non-food market: a case study of DIY retailing in Spain / Gonzalo Moreno Warleta, Mónica Díaz-Bustamante Ventisca, María Puelles Gallo -- Generic drugs in the pharmaceutical market: a European perspective / Mercedes Rozano -- Selling OTC medicines in supermarkets: a challenge for the European market / Luisa Fauvel Zamora, María Puelles Gallo, Gérard Cliquet -- Online distribution strategies: a mix of globalization and diversification in the fashion market / Alicia Izquierdo-Yusta [and 3 others] -- Private label in the tourism industry: the effects of economic crises / Juan José Blázquez-Resino, Cesare Amatulli, Giovanni Pino
Footnote:
Includes bibliographical references and index
Restricted to subscribers or individual electronic text purchasers
Description:
"As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. [This book] emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals"--Provided by publisher.