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Media type:
E-Book
Title:
Social media listening and monitoring for business applications
Contains:
Transformation of business through social media / R. Venkatesh, Sudarsan Jayasingh -- Mastering social media in the modern business world / Kijpokin Kasemsap -- Productivity on the social web: the use of social media and expectation of results / Neus Soler-Labajos, Ana Isabel Jiménez-Zarco -- Big data in social media environment: a business perspective / Matilda S. -- Social media in knowledge management / Srinivasan Vaidyanathan, Sudarsanam S. K. -- Social media metrics in an academic setup / Tasleem Arif, Rashid Ali -- Social media metrics / S. K. Sudarsanam -- Social media: an enabler for governance / N. Raghavendra Rao -- Social media: an enabler in developing business models for enterprises / N. Raghavendra Rao -- Employing the sentiment analysis tool in NVivo 11 Plus on social media data: eight initial case types / Shalin Hai-Jew -- Capturing the gist(s) of image sets associated with Chinese cities through related tags networks on Flickr / Shalin Hai-Jew -- Real-time sentiment analysis of microblog messages with the Maltego "tweet analyzer" machine / Shalin Hai-Jew -- Exploring public perceptions of native-born American emigration abroad and renunciation of American citizenship through social media / Shalin Hai-Jew -- Finding automated (bot, sensor) or semi-automated (cyborg) social media accounts using network analysis and NodeXL Basic / Shalin Hai-Jew
Footnote:
Includes bibliographical references and index
Restricted to subscribers or individual electronic text purchasers
Description:
"This book explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online"--Provided by publisher.